While the terms “event planner” and “event coordinator” are often used synonymously, the very art of distinguishing between the two professional events management roles is very much needed in this industry. With this in mind, this chapter will attempt to distinguish between these two concepts for an aspiring event professional who would like to enter the field or hire event professionals.Â
Event Planner: The Strategic Visionary
Event planners are usually involved at the beginning of the planning process. They are instructed to think strategically, taking a bigger-picture approach. That is, event planners are the architects of the events:Â
Primary ResponsibilitiesÂ
- Conceptualizing the event theme and overall visionÂ
- Developing full proposals for events and budgetsÂ
- Establishing timelines and planning schedulesÂ
- Selecting and securing venuesÂ
- Negotiating with vendors and suppliersÂ
- Managing client relationships and expectationsÂ
- Developing marketing and promotion strategiesÂ
- Creating contingency plansÂ
- Overseeing the entire event planning processÂ
Timeline InvolvementÂ
Event planners usually have to begin their work months or even years before the event date. They might have to start with their plan 12-18 months in advance for large-scale events like weddings or conferences.Â
Skills and ExpertiseÂ
- Strategic thinking and vision developmentÂ
- Budget management and negotiationÂ
- Marketing and branding knowledgeÂ
- Strong client relationship managementÂ
- Creative problem-solving
- Vendor relationship buildingÂ
- Risk assessment and managementÂ
Event Coordinator: The Tactical ExecutorÂ
Event coordinators look more into the tactical and day-to-day execution of the event. They are the stage managers of the event who make sure that nothing goes unplanned and everything runs smoothly.
Main Responsibilities Â
- Executant of planned visionÂ
- Handling event logisticsÂ
- Coordinate onsite vendorsÂ
- Assumes supervision of setup and breakdownÂ
- Managing staff and volunteersÂ
- Handling last-minute changes or issuesÂ
- Ensuring timeline adherence during the eventÂ
- Managing on-site registration or check-inÂ
- Coordinating audiovisual needsÂ
- Overseeing food and beverage serviceÂ
Timeline InvolvementÂ
Event coordinators are usually more heavily involved in the weeks leading up to the event, and their presence is crucial during it. Their focus is on execution and not on long-term planning.Â
Skills and ExpertiseÂ
- Exceptional organizational abilitiesÂ
- Strong attention to detailÂ
- Crisis managementÂ
- Team leadershipÂ
- Time managementÂ
- Communication skillsÂ
- Ability to multitaskÂ
- Quick decision-makingÂ
Key Differences in PracticeÂ
Scope of WorkÂ
Creative InputÂ
- Event Planners: Much higher creative input and influence over the concept and idea of the eventÂ
- Event Coordinators: Work within set guidelines and plansÂ
Client ContactÂ
- Event Planners: Often spend considerable time contacting the client throughout the planning processÂ
- Event Coordinators: Limited client interaction, mainly during the execution phaseÂ
Budget AuthorityÂ
- Event Planners: Often have significant budget oversight and decision-making powerÂ
- Event Coordinators: Usually work within pre-established budgetsÂ
TimelineÂ
Event Planners: It is a process which takes a lot of time from conceptualization to completionÂ
Event Coordinators: It is a short-term activity and is majorly associated with the executionÂ
CollaborationÂ
In the event of big events, these planners and coordinators work normally in collaboration. The planner makes a complete vision and strategy. The coordinator always takes care of the event so that the visions of the planner can be executed smoothly. They, in one way or the other, act out and produce effective events.Â
Career DevelopmentÂ
This position usually opens up to many professional event coordinators, who begin by working as coordinators but eventually grow up to become event planners. The experience and skill factors give them the strength to gain tactical and strategic knowledge of managing events.Â
ConclusionÂ
Both of the players are necessary within the plot, but they play differently and apply different skills. The event planner is a master of all that is strategic and creative in event design, while the coordinator masters all tactics of implementation on the day of. Knowledge of such differences is important to both clients and professionals in the events business.Â