Networking through events is rapidly turning into a major function for businesses to improve their brand awareness and image. Event management agencies are gaining prominence among businesses as they sell their expertise in hosting events aligning with business objectives. Two major roles in this growing industry that contribute significantly to the overall event management process are Event planner and Event organizer. Although clients often perceive them the same as parts of their responsibilities overlap, their core roles are notably different.
In various agencies of small level, both roles are often managed by the same person but in most already established firms, there would be two separate groups managing the two different roles. This article is going to make a clear comparison for business to understand the distinction between the two roles and how they play a key part.
Difference between Event Planner and Event Organizer?
| Event Planner | Event Organizer | |
| Main Role | Plans event’s strategy and details | Manage and execute the event’s operations |
| Client Interaction | Discuss and finalize the plans with the client | Stays onsite during the event and ensures the client of its success |
| Focus Area | Pre event planning | On ground execution |
| Skills | Creativity and project management | Multitasking and problem solving |
In-depth analysis of the role that event planners and event organizers play in an event management agency
Event Planners
As the name suggests, an event planner’s key role is to plan an event from beginning to end but it is not limited to just that. A planner is responsible for structuring the whole event and needs to manage all the necessary elements before the final execution. Their core responsibilities include:
- Utilizing their expertise to allocate funds and handle the financial groundwork depending on the clients’ budget.
- Each client would have different demands and requirements based on what type of event they want to hold. Planners structure the event based on the clients’ purpose and theme.
- They make contingency plans for any sort of incident that might occur during the event.
- Smooth communication is much needed as many agencies outsource the vendors. Therefore, planners handle the coordination with them and suppliers to ensure an efficient arrangement.
- They are also expected to handle marketing strategies and manage data like guest lists.
- Their contact with clients is usually limited to discussing their requirements and expectations.
Event Organizers
Organizers mainly handle the organizing aspect as the name implies. They have to satisfy both clients and audience by guaranteeing that the event is executed to the highest standard. Making sure that the planned event is organized efficiently and in accordance with the planners’ strategy is their job. Other responsibilities are:
- Taking care of logistics like observing the setup of the stage, lighting, and sound.
- Overseeing the staff and caterers to make sure that there are no incidents concerning supply and service.
- As planners who were initially in contact with the vendors are usually not present during the events, organizers must guide them.
- Handling any unforeseen situation with a calm mind and utilize the strategies the planners developed in advance.
- They also coordinate with the event staff to ensure that the schedule is being followed and there is a smooth transition between event segments.
- Clients usually contact the organizer first to negotiate a deal for the event. And to handle the event in person, both parties – organiser and client – attend to observe it.
In conclusion, effective teamwork of event planners and organizers is extremely important to host a successful event. A planner’s responsibilities are usually limited to the pre-event phase and an organizer handles the management during and post event. It is of utmost importance that each role works hand in hand to ensure a seamless experience and maximum customer satisfaction by hosting an impactful event.
