Optimizing a website for mobile SEO allows the website to rank higher using mobile phone and tablet devices. This will improve one’s user experience with their mobile device and contribute to the general optimization of a website. Mobile SEO incorporates many of the same practices as desktop SEO; however, more and more individuals are searching on mobile devices. Therefore, giving the mobile experience top priority is essential. This demands a more mobile-friendly site design, content, and other optimizations. You can even target other keywords when optimizing for mobile site SEO.
Google Indexes Mobile Content First
Except for a few, Google currently indexes all websites on the internet using mobile-first methodology. This means that the mobile version of your website can be the only version affecting your rankings.
How to Configure Your Website for Mobile?
Responsive Design
Serving the same page for both desktop and mobile visitors can be made possible through responsive design. The server sends an identical HTML code every time. CSS modifies the page’s rendering, depending on the device.
So, why does responsive design work best?
It is because responsive design allows people to link with your content and share pages using a single URL instead of a different “mobile” URL. The design lowers the possibility of common errors that affect mobile websites, and you would need less time to maintain them than other techniques. Users can see a device-optimized display without redirection. This helps speed up the workload times. It also saves resources since Googlebot will only crawl the page once rather than doing it several times.
Now, you don’t have to worry about redirects or duplicate material that might cause your website to load slowly. Also, every piece of content can have its own responsive page. This way, you’ll be able to save a lot of time. In addition, you don’t have to bother about other responsive page designs. Your layout will always adapt to various devices accordingly.
Dynamic Serving
When you use the dynamic serving approach, different HTML is shown, and it depends on the user’s device. However, the URL remains unchanged. The content stays on the same URL, but each device receives a different code from the server.
Dynamic serving websites can show the incorrect version of a page. Therefore, servers can unintentionally display a desktop version to a smartphone user. This can give a negative user experience.
Separate URLs
The last step is to set up distinct URLs for your desktop and mobile websites. Consequently, you will have a URL for your website’s desktop version and the other for its mobile version.
Some SEO Tips and Best Practices
Mobile Friendly Content
You need to use short paragraphs, fewer sentences, and split long sentences into short ones. Also, do not obscure content on a page with pop-up ads immediately after page loading. Even though it is not strictly prohibited to use pop-ups for users’ acceptance or positioning ads purposes, always make them thoughtfully, never hiding content behind advertising banners.
Structured Data
With the help of structured data, the content can be structured so Google can understand the schema markup very easily.
This represents the data in such a way that search engines can understand it without much difficulty. It can turn SERP snippets into rich snippets, which makes webpages stand out and reduces mobile space. Therefore, implementing structured data can increase mobile traffic.
Keyword Somedays Voice Search-friendly Keywords
With the growing number of users who use voice-enabled devices, you must optimize your content for voice-search-friendly keywords.
Optimize Mobile Site Speed
Optimize mobile site’s speed by using PageSpeed Insights and Mobile-Friendly Test by Google tools.
Optimizing Title Tags and Meta Descriptions
Google often shortens or rewrites most of the titles that are over 70 characters long. Your title tag must target one primary keyword, unique and without any keyword stuffing. For meta descriptions, make it under 120 characters. This way, users will be able to read the whole title whether they are using a desktop or mobile.
As you’d probably have already guessed, people are now using mobile devices more than desktop computers to access the internet. As such, it is in your best interest to know what your website looks like or how mobile-friendly it would be.
In conclusion, the time has come for you to implement mobile SEO best practices, as now you know how to get it done. With the growing popularity of mobile devices, now is the high time that you consider how mobile-friendly your website is! The best SEO company in Gurgaon can provide you with all the optimization you need for mobile SEO.
