Video Search Optimization or video SEO is a complete procedure that ensures your videos reach wider audiences. It talks about optimizing strategies that will make your video rank on top in search engines like Google. It’s all about competing with other content creators. You need to ensure that audiences click on your video instead of your competitors’. You can also contact a SEO service company who will teach you about video search optimization. There are also many SEO service companies in Mumbai ready to guide you through it.
Given below are some of the things you need to look for to rank in SERP:
Write a catchy title.
Google understands the topic of your video by looking at the title. So, it’s very important to include the main keywords in the title. Now, whenever someone searches for that keyword, your video is likely to show up in the search results. Also, your video’s title is the first thing, apart from the visual, that people will see. So, make sure you optimize the title in such a way that it grabs people’s attention. But the real question is how to make your title attractive? Here are some tricks you can apply to make your title attract more clicks.
- Length of the title- your title should not be too lengthy, approximately it should be under 60 characters. Google often truncates titles that are too lengthy.
- Catchy titles- your videos title can directly impact the CTR (click through rate). And more clicks mean more views. If your title ends with a question mark it is likely to catch more people’s attention. But the question needs to be relevant. Question marks can make your title more engaging and intriguing for the audiences. For example, instead of writing, ‘guideline to download Instagram reels’ you can write ‘how to download Instagram reels’. Another trick is putting numbers on the title. For example, instead of writing ‘various benefits of drinking green tea in the morning’ you can add a number to the same title- ‘5 great benefits of drinking green tea in the morning.’
Compose an engaging video description.
Your video description is the first sentence you write just after the title. Your video’s description can hook people in. You can begin with a bold statement or emphasize the benefits incase you are writing about a product. Use the main keywords in your video description so that Google can better understand the topic of your video content. Another important thing to bear in mind is the length of the description. If you are putting out your videos in Google, the length of the description must not exceed more than 120 characters. But in case you are uploading videos directly on YouTube, make the description as elaborate as possible. Therefore, while editing the description always remember the longer the better.
Captivate audience with your thumbnail.
The thumbnail of your video is the image that shows your video’s content. If the thumbnail is interesting to look at, it will automatically attract more clicks. There are certain techniques you can use to create eye-catching thumbnails. For example, if your videos are about reviewing latest technologies, you can use close up shots of the products to grab customer’s interest in your content. If you are a travel vlogger,
using scenic destinations as thumbnails will gain you more views and clicks. Also don’t be scared to draw inspiration from your competitors.
Organize your video with time stamps.
Adding time stamps to your video will improve customer experience. It also organizes your video into certain sections. Customers can easily and directly skip to the section they are interested in. Check out the best methods of using time stamps
- Use minutes :seconds or MM:SS format
- Add a short description or title with the time.
- Remember to keep your description short and cris.
- Maintain a chronological order.
Here is an example-
0:00- Intro
0:25- Design
1:25- Quality
3:50- Performance
6:09- Battery
10:00- Conclusion
Always go for quality before quantity.
If your content is high quality, Google is likely to rank it on top. Your content must be engaging. If you make cooking videos, make your dish presentable, your recipe unique and give proper and detailed information about the ingredients. If you are a travel vlogger, your aim should be to emphasize the beauty of the location. Understand that your audiences are experiencing these locations from your eyes. The shots must be pleasant to look at. Lastly, don’t forget to be as real as you can.
Conclusion
There are thousands of techniques you can use to rank high in search engine results. And there is always scope for improvement. The more you explore the more you learn. Remember that your video content game will become stronger with time. Be patient and have faith in your talent. Also check out some leading SEO service companies in India to learn more about video search optimization.