Have you ever noticed Flipkart, Amazon, and Myntra always come up at the top whenever we search for anything related to clothes, shoes, or phones? Do you know the reason why? Though there are a number of other e-commerce websites as well, why are only those websites shown at the top? This is because they all perform enterprise SEO, due to which they rank in the top three searches. Enterprise SEO is different from traditional SEO that small businesses usually perform. In this article, we will learn in detail about what enterprise SEO is and how it is different from traditional SEO.
It is the process followed by large companies to improve their organic presence and revenue through strong SEO strategies. All the strategies should be scalable and strategic so that enterprises are able to maintain themselves on the first page of the SERP. Basically, with large organizations, it doesn’t mean that an organization should have more than 1000 employees; it means an organization that has ample webpages on their websites. There are many sites that need enterprise-level SEO, like:
- Fortune 500 companies
- Businesses that operate at multiple locations
- Ecommerce sites with 5k+ webpages
Why enterprise SEO is important?
The SEO strategies that are followed by smaller companies are different from those of larger companies, which have a larger number of webpages. A small organization never targets a short-tail keyword, whereas larger companies do. So, enterprise SEO is important as it is not like smaller organization SEO.
In large enterprises, there are 10,000 webpages for every single product, and a team of four or five people cannot handle that; therefore, a large enterprise needs a dedicated team for managing an SEO strategy. If business still face any issues, they hire an SEO company in India , which can help you a lot in ranking and updating content on a daily basis. Being a large business does not mean that your content remains outdated. To rank your page higher each day, you have to stay updated so that your content is fresh and has all the targeted keywords. In simple words, enterprise SEO should be smart.
Now let us discuss some tips that are followed by organizations to maintain their webpages at the top.
1. Maintain Page Speed
This is one of the hurdles that most organizations face in technical SEO. Maintaining page speed is crucial so as to enhance the user experience of an individual. To ensure this, you need to check the speed of a website. With this, you will know whether the speed of the page is appropriate or not. And if it is not, then you can compress images and reduce redirects.
2. Update the content
Enterprises need to stay updated about all the products or services they offer, and according to that, they should keep updating content without changing keywords or backlinks. Adding new information will not only improve a strategy but also enhance the consumer experience.
3. Wise keywords selection
Sometimes selecting keywords becomes a difficult task. This is the reason that businesses need an SEO team that can regularly revise competitors websites so they become aware of where they are lagging in creating and defining target keywords. Utilizing some wise methods would be beneficial for enterprises.
4. Link Building
Adding a backlink is helpful for businesses as it increases organic traffic to a webpage. Being a large company, it is quite easy for you to do cold outreach because you already have brand authority. Google says that the more backlinks a page has, the more organic traffic it derives.
5. Remember about technical SEO
Large enterprises always focus on technical SEO. To make your business scalable, you need to keep an eye on technical issues that can create obstacles.
Enterprise SEO platforms and Tools
Let us discuss some SEO platforms and tools which are used by an Enterprise SEO:
It is a large platform that is used by global brands like Loreal, 3M, and Microsoft. BrightEdge combines website analytics data with its content performance and social data. Thus, it provides a complete overview of SEO strategies. Key features of BrightEdge :
- Optimize content
- Keyword Reporting
- Page Reporting
- Easily diagnose content strategies
B. SEO Clarity
It is also one of the most trusted brands among some of the largest and most famous companies, like Samsung, Autotrader, and Expedia. It provides insights into SEO strategies with the help of AI and machine learning. It is beneficial to the marketer because it analyzes the competitive gaps, improves site health, and drives performance.
Features of SEO clarity tool :
- Identify gaps in content
- Site Audit
- Track and analyse competitors
- Backlink analyses
Semrush is the leading platform trusted by Amazon, Tesla, and P&G. It includes more than 50 digital marketing tools that can be used to enhance traffic to webpages. It provides insight from data.
Features of Semrush:
- Capability to audit one million pages
- Provide largest in-detailed keywords research
- Automatically creates SEO templates
- Monitors competitors every now and then
- Automatically crawls the websites
D. Deep crawl
It is a unique tool for enterprise SEO that crawls a website and provides technical audits. It gives an organization a glimpse of growth opportunities and secures a site from harmful errors.
- Crawl billions of URL’s
- Examines all of your crawl data, analytics, and actionable insights
- Monitor your sites on a daily-basis and fix technical errors.
- Manage errors effectively
These all are the major tools that are used by various renowned organisations for performing Enterprise SEO tools.
How Enterprise SEO is different from Traditional SEO?
There are some major differences in Enterprise SEO and Traditional SEO. Let us learn what are key differences:
Large enterprises need to stay updated with content every time. They need to continuously monitor the competitors websites as well. The main reason why large enterprises scale up faster than smaller ones are that they have ample webpages. So, scaling up a large business requires different strategies than scaling up small businesses.
2. Long tail keywords
Small companies focus on short keywords, whereas large enterprises focus on long-tail keywords. There are no defined criteria for them, and they can choose any longer keywords that do not face much competition. They can also choose smaller keywords because large enterprises have more authority.
3. Brand name
Basically, most small startups use SEO to increase their brand reputation. But on the other hand, large enterprises are already famous among the audience. They continuously strive to maintain their fame and core values.
4. Local search
Most small organizations use a local search SEO technique to drive organic traffic from a particular area. Whereas Enterprise SEO is operated globally and there are multiple locations in which they provide their services, for example, an SEO company in Mumbai may have another office in Bangalore or the USA. So, they will follow a strategy in such a way that it will cover all the locations.
5. Backlinks opportunities
Large enterprises have more backlink opportunities than smaller organizations do. Large enterprises can also follow the cold outreach technique because of their fame. They receive more than 500 unlinked mentions every month. On the other hand, smaller websites receive five or ten mentions from the renowned brand every month.
Future of Enterprise SEO
Scaling up enterprise SEO is not easy. It is also one of the most hectic tasks, as enterprises do not need to rely on the same content over a period of time; rather, they should keep updating their content by adding new information. Enterprise SEO needs to shift their focus to all aspects of SEO, including technical, on-page, and off-page SEO. The more webpages your site has, it becomes more difficult to handle. Therefore, large enterprises need to have an expert and motivated team that can monitor all the tasks efficiently.